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Unlimited Guide to App Store Optimization

Optimising your shopping app for Black Friday and Cyber Monday

Black friday


The holiday season is fast approaching, and with it comes the retail frenzy of Black Friday and Cyber Monday. As shoppers gear up for incredible deals and discounts, it’s the perfect time to ensure your shopping app is primed for success. In this blog, we’ll explore the key strategies to optimize your app for these mega shopping events, maximize visibility, and boost downloads without crossing any SEO red flags.

Key Takeaways to Ensure Your App Maximizes the Holiday Season

Metadata Magic: One of the first steps to boost your app’s visibility is to optimize its metadata. Incorporate relevant keywords such as “Black Friday,” “discounts,” and “deals.” However, exercise caution when using discount-related keywords on Google Play to adhere to their policies.

Creative Edge: Update your app’s creatives, including screenshots and videos, to align them with your Black Friday ad campaigns. This visual synergy enhances your chances of converting visitors into loyal customers.

Customized Pages: Utilize Custom Product Pages (CPP) on the App Store to personalize your app’s presentation for specific user intents and campaigns. Tailoring the experience for your users can significantly improve conversions.

In-App Engagement: Apple’s in-app events provide a fantastic opportunity to engage with new, current, or lapsed users. This can potentially secure a feature on the App Store, giving your app added visibility during the holiday season.

Promo Power: On iOS, make the most of your promo text to promote special features and deals, enhancing customer engagement and enticing more users to download your app.

Performance Readiness: Ensure your app is prepared to handle increased user traffic, preventing malfunctions and bugs, and delivering a seamless shopping experience. The last thing you want during the holiday rush is to lose potential customers due to technical glitches.

Uncovering Search Trends for “Black Friday”

Search trends play a vital role in optimizing your app for Black Friday. In the United States, search interest in the term “Black Friday” starts to surge in late October and reaches its peak in December. Surprisingly, consumers begin searching for Black Friday deals as early as September. This presents a unique opportunity for app developers to optimize their App Store Optimization (ASO) strategy.

Amplifying Visibility with In-App Events

In-app events are a powerful tool to enhance your app’s visibility during the holiday season. Activities like challenges, live streams, movie premieres, and more can engage users and increase your app’s presence on the App Store and Google Play. In-app event cards in the App Store search results are particularly significant. By strategically incorporating keywords like “Black Friday deals” into your event title, you can improve your chances of ranking for those search terms.

For example, in 2022, Temu featured an in-app event centered around Black Friday deals. The event’s metadata included relevant keywords, ensuring it secured a prime position in search results. The prominent use of “Black Friday” and “70% off” in distinctive fonts and colors made it highly appealing to users seeking those deals.

Customized Product Pages for Conversion

Leverage Custom Product Pages (CPP) to boost your app’s traction and downloads. These pages allow iOS app and game developers to showcase tailored screenshots, videos, and promotional text to specific user groups. This personalized approach enhances user engagement and, ultimately, conversions. Make the most of this feature to ensure your app stands out during the holiday season.


The Black Friday and Cyber Monday shopping events offer tremendous opportunities for shopping apps to thrive. By following the best practices outlined in this blog, you can optimize your app for success, enhance visibility, and attract more downloads. As the holiday rush approaches, make sure your app is primed and ready to provide shoppers with a seamless and rewarding experience. Happy optimizing and happy selling!