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Unlimited Guide to App Store Optimization

Most Common App Store Optimization Mistakes

ASO mistakes

App Store Optimization, or ASO, includes improving the accessibility and impression-to-install of a mobile application in app stores. Your app’s ranking in app stores will depend on several criteria, including engagement. Considering these elements allows you to boost your app’s visibility to your targeted audience. It is typical to make mistakes in situations like this, but if one is informed of them, it’s easy to avoid such mistakes. 

To comprehend your search, we have here classified the most common ASO-related mistakes so that you would avoid repeating the same mistakes in the future.

And now, let’s look at and talk about the most common ASO mistakes that need to be eliminated:

Not Doing Competitive Analysis

Analyzing the industry and audience your application fits into is vital before launching it. Whenever you come across similar apps, check out how they’re marketed and what keywords they employ in their marketing presentation. To help customers searching for your industry discover you, align your app with related categories and concepts.

Advertising your application to users is most effective when there is no similar app available. Furthermore, keep in mind that customers might need clarification if your application is too comparable to your competition and unable to differentiate. Ownership violations may emerge from this, which would be disadvantageous for your application. Doing proper competitive analysis is an essential part of mobile marketing strategy.

Absence of Localization

Localization is essential for multilingual applications oriented at global markets. This requires modifying your application’s title, subtitle, and in-app images to attract numerous countries. If not, customers searching for your application won’t see it and won’t be informed that it has additional language selections.

More than simply translating your current description and keywords, localizing your app listing involves introducing additional content. Global customer requirements and cultural preferences must be addressed appropriately. By accomplishing this, you can convince customers from other nations that your application is easy to operate and that you are concerned about their user engagement.

Little to No Text Optimization

Focusing on your application’s linguistic foundation is an element of text optimization. These are the keywords that individuals routinely look for when they wish your app to appear. Duplicating keywords won’t help your search ranking with ASO, and your subtitles still need to be understandable.

One area where you may utilize keywords to entice new customers and enhance text SEO is in the title of your application. Many well-known companies add keywords in the title of their applications.

Lacking Organization

Customers don’t skim; instead, they glance and focus on specifications. Customers may need help comprehending and understanding the content if such aspects are not highlighted. Their focus becomes diverted as a consequence. Organize the description into sections, subdivisions, adding bullet points etc. to make the description of your app structured. Make your intro simple to comprehend for the user. 

Reviewing Keywords Before Actually Utilizing Them

An effective ASO is built with keywords. That’s why it’s essential to do ASO keyword research. You may use several keywords you thought relevant, only to discover afterwards that they receive very less impressions or are too competitive. You might analyze your keywords while employing them to prevent this frequent app store optimization error. Two things are crucial to watch out for:

  • Browse traffic-generating keywords: Evaluate the widespread popularity of the keywords and select the ones with the maximum number of searches.
  • Keywords where the top results obtain approximately the same amount of reviews as your app.

Ignoring Review

Whether positive or negative, Ratings and reviews play a vital role in improving app installs. You may identify what aspects of your app are liked or disliked by your users and where changes can be made by observing their feedback.. Updating the design to make it more user-friendly or fixing some issues. Overlooking feedback prohibits you from learning from the feedback and may cause in-app issues being left unresolved. After bug fixes and improvements have been implemented, you should reply to comments that bring up these issues. 

Doing ASO Only Once

You might be mindful of ASO when you publish your app, but in practice, it is a continued process. It’s vital to routinely assess an ASO to ensure it’s still effective because algorithms are continually evolving, search terms’ popularity changes over time, and you add or remove certain features to your app.

If you don’t, you may experience the immediate effects of your ASO efforts. Your exposure and app engagement will decline as your application page will be less effective. Making a list of the numerous aspects of your app store optimization and going over it routinely may prove beneficial.

You may find your initial ASO work but over the time they will become less effective, resulting in a drop in popularity and installs.


If you begin with the ASO Strategy, the procedure will go more efficiently, and you won’t make any of the mistakes we’ve listed here. It’s essential to understand where you’re beginning, whether by utilizing your keywords as a starting point and basing your explanations and titles on them or asking current users to assess your visuals and give feedback.