App stores are more crowded than ever before, with millions of apps competing for users’ attention. This makes it challenging for app publishers and marketers to get discovered by the right set of users. This is where app store optimization (ASO) comes in.
ASO is the process of optimizing an app’s metadata (e.g., title, description, keywords) to improve its visibility and ranking in the app stores.
ASO is still a crucial part of app marketing and user acquisition in 2023. By optimizing your app’s metadata, you can improve its visibility and ranking in the app stores, attract more organic downloads, and provide a better user experience for your existing users. ASO requires ongoing monitoring and optimization to stay ahead of the competition and ensure that your app is always performing at its best.
As an app developer or marketer, you know how important it is to have a strong presence in the app stores. But how do you know if your efforts are paying off? In this blog post, we will discuss how to measure the success of your app store optimization (ASO) efforts.
Track Your App Store Rankings
The first step in measuring the success of your ASO efforts is to track your app store rankings. You can use tools like App Annie or Sensor Tower to monitor your app’s ranking for specific keywords or categories over time. This will give you a good idea of how your app is performing in the app stores and whether your ASO efforts are having a positive impact on your app’s visibility.
- Track your Keywords
The position of your app on the search results page for your target keywords and keyword combinations is referred to as keyword rankings. The more keywords your app ranks for, the higher its visibility. It is essential to focus on targeting keywords with sufficient search volume.
- Top Chart Ranking
It is crucial to track your app’s position in the three main top charts on the Apple Store, which include free, paid, and gross. This is known as top chart rankings.
- Category ranking
Category rankings refer to the position of your app in its relevant category, such as music and audio, tools or productivity. It displays how pertinent your app is in comparison to competitors.
- Similar and Related Apps
Users frequently discover new apps through widgets such as similar apps or related apps on the app store. Therefore, it is crucial to know the number of apps and which apps link to your app.
- Featured
Getting featured on the app store;s main page can drive traffic to your product page, so monitor if and when your app is showcased on the app store.
Measure Your App Store Impressions and Conversion Rate
App store impressions refer to the number of times your app appears in search results or category listings. Conversion rate measures how often users download your app after seeing visiting the app store product page. By tracking both metrics, you can get a better understanding of how appealing your app is to users and whether your app’s metadata is effectively communicating its value proposition.
Monitor Your Competitors
It’s also important to monitor your competitors’ ASO efforts to see how they are positioning themselves in the app stores. You can use tools like Mobile Action or App Radar to analyze their app store rankings, keyword usage, and user reviews. By keeping a close eye on your competitors, you can identify new opportunities for optimization and stay ahead of the curve.
In conclusion, measuring the success of your ASO efforts requires a comprehensive approach that takes into account a range of metrics, including app store rankings, impressions, conversion rate, keyword ranking user behavior, competitor analysis, and ROI. By tracking these metrics over time, you can make informed decisions about how to optimize your app’s metadata and improve your app’s visibility and revenue.
