Google Play Store and Apple App Store are two of the largest mobile app marketplaces in the world. They both offer a wide variety of apps for users to download on their Android and iOS devices, respectively. They both serve the same purpose: searching, downloading, and installing applications. Also, the components included on both platforms are similar: a description, an icon or logo, screenshots or images, reviews, and a video.
In spite of the fact that they share a similar objective, their algorithms work differently. The arrangement of these components is considerably varied due to a number of variables, which also result in some quite noticeable behavioral variations between these two stores. Their respective target markets are one of the key distinctions between them. You must recognize the primary distinctions between both platforms to maximize your App installs and optimize click through rate (CTR).
Both Apple’s App Store and Google’s Play Store utilize different ASO strategies:
You need to modify each store’s app store optimization (ASO) approach to boost visibility and installs. The App Store and Google Play Store rank apps and showcase search results based on their separate algorithms.
Consider app store ASO as the SEO for app stores. It enhances an app’s ranking in the Google Play Store or the Apple App Store to enable it to pop up high in the relevant search results, to improve awareness and boost downloads.
The similarities and differences between the Play store V/S App store
1.The App title: The title can only be 30 characters on Apple App Store and Google Play Store, and both stores value the keywords entered in the section significantly. In addition to including the most appropriate search queries to bring awareness, consider how well the app title displays in search engine results to increase the click through rate.
Your app title needs to be informative to draw in the appropriate users because the only information that appears in the search engine results on the Google Play Store listing is the app title and logo. However, the search results on the Apple App Store provide additional details and insight about an app by showing the app’s title, logo, description, and images. As a result, you can use more imaginative app titles to draw in users.
2.The short description: To provide potential customers with more details about your application, the short description and the subtitle used in both the Google Play Store and Apple App store have comparable functions. The app store keywords you select will affect your app’s position because the algorithms evaluate your app versus different search phrases using the material in this section.
However, this is where the similarities end. 30 characters is the maximum for the App Store’s subtitles field, and in search results, the subtitle is displayed next to the app’s description and images. However, the short description only appears in the search results even though Google Play allows for up to 80 characters. Users will only notice it once they navigate to the app listing.
3.Long Description: Descriptions for the App store and Google Play are supposed to describe the characteristics and benefits of your app.
You aren’t required to worry about stuffing the content with keywords because Apple does not consider extended descriptions as a ranking criterion. To create relationships, increase app awareness, and encourage downloads, use it as an advertising medium and compose original content that appeals to your target clientele.
The long description’s keywords are search rankings for Android apps, however. Therefore, in the 4,000-character space, you must adhere to ASO best practices and strive for a keyword density of 2 to 3 per cent. Meanwhile, keep in mind that spamming your description with keywords may result in Google Play Store rejecting or deleting your listing.
4.Visibility: Due to Google’s utilization of all relevant content on a page, along with the descriptions, search queries on the Google Play store are far more productive. On the other side, the App Store analyzes searches against manually entered keywords by programmers. The App Store is notable for its massive marketing through the store’s platforms, along with its popular category.
5.App Approval procedure: The App Store’s quick certification turnaround time represents one of the most obvious contrasts between it and the Google Play Store. Numerous apps of inferior quality are produced since the Google Play permitting process is significantly quicker. But the App Store has a tougher clearance procedure because it is built on quality standards. A lengthy upload time is a consequence of the rigorous examination process, which also contributes to the exceptional quality of the apps.
6.The review process: The review process for both the Google Play Store and the Apple App Store is meant to ensure that the apps available on their platforms are of high quality and meet certain standards, but the process and standards set by Apple are generally considered to be more rigorous.
Google play store’s review process is more focused on ensuring that the app is functional, free of malware and adheres to the basic policies of the platform.
The review process of the App store is very comprehensive and focuses on ensuring that the app is not only functional, but also provides a high-quality user experience and adheres to the guidelines set by Apple.
Conclusion
There are several differences as well as similarities between Google Play Store and App Store. Before starting to design apps for any of these stores, every app developer must first do a thorough examination of each store’s requirements. Each app store has a distinct set of features, and you have to choose one depending on the goals of your app and your long-term business strategies. Now that you’ve got all this knowledge at your command, you’re prepared to enter into ASO. ASO is an effective mobile app marketing plan for the two major app stores.
