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Screen Recorder: 24% Increase in In-app purchases using Firebase A/B Testing

About Screen Recorder

Screen Recorder is a utility app with over 10 million downloads and 50,000+ daily active users. The app helps users to record their screen, live stream on different platforms and a lot of additional features.

Business need

To boost in-app purchases.

appAhead’s Solution

Screen Recorder with their recently launched Premium plans needed to boost their in-app purchases. So the team at appAhead analysed the competitors and decided to create an A/B Test in Firebase where one variant gave the user the option to avail the 3 day free trial and the other variant did not have this option.

With the experiment we observed and concluded that by giving the option of 3 days free trial to the users boosts the conversion rate by 24%