About Screen Recorder
Screen Recorder is a utility app with over 10 million downloads and 50,000+ daily active users. The app helps users to record their screen, live stream on different platforms and a lot of additional features.
To boost in-app purchases.
Screen Recorder with their recently launched Premium plans needed to boost their in-app purchases. So the team at appAhead analysed the competitors and decided to create an A/B Test in Firebase where one variant gave the user the option to avail the 3 day free trial and the other variant did not have this option.
With the experiment we observed and concluded that by giving the option of 3 days free trial to the users boosts the conversion rate by 24%