Radio FM is an online radio app with over 50M downloads. The motive of this app is to provide its users access to unlimited radio stations from around the world.
Radio FM was getting good impressions on their Google Play Store page in Korea but the conversion rate was very low. The goal was to improve the conversion rate and hece increase the no. of installs
Our team started off with the competitor analysis in the selected geography. Based on the research we started an experiment on the store screenshots.
Within a period of 12-14 days, we saw a visible gain of 25% compared to the previous version of screenshots in conversion rate.