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Power of Localization: How Screen Recorder localized the Indian store listing screenshots

About Screen Recorder

Screen Recorder is a utility app with over 10 million downloads and 50,000+ daily active users. The app helps users to record their screen, live stream on different platforms and a lot of additional features.

Business need

To localise the store listing screenshots for Indian users.

appAhead’s Solution

appAhead started off with an experiment with the Feature graphic for the Brazilian store listing. Our ASO Experts suggested changing the feature graphic text to Brazilian Portuguese and to change the theme to the Brazilian flag colours. These changes helped Screen Recorder get 39% more installs.