Radio FM is an online radio and podcasts app with over 50M downloads. The motive of this app is to provide its users access to unlimited radio stations and podcasts from around the globe at their fingertips.
Radio FM wanted to improve organic acquisition on Google Play Store in Germany.
Our team started by analyzing short and long-tail keywords. Then we focused on creating some variants by replacing the keywords in metadata for the German Store and started the experiment using variants.
Within a period of 2-3 weeks, we saw a positive growth of 18% compared to the previous versions in the organic installs and an increase in organic ranking for the keywords.