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How Screen Recorder increased their retention in Brazil with in-app ad placements

About Screen Recorder

Screen Recorder is a utility app with over 10 million downloads and 50,000+ daily active users. The app helps users to record their screen, live stream on different platforms and a lot of additional features.

Business need

To boost retention rates with the placement of ad formats.

appAhead’s Solution

appAhead helped Screen Recorder boost their retention rates in Brazil by applying an A/B test in Firebase. The experiment consisted of 3 variants – Baseline, Variant A(included open ad, excluded native and exit ad), Variant B(excludes open, native and exit ad). With this experiment we could clearly see that the retention rate of Brazilian users increased in the app by 3%.