From identifying the keywords your app and your competitors is ranking for and getting downloads from to finding the most searched keywords in your category and suggesting the keywords that have potential to get your app discovered.
Using all the tracked keywords at various places in the app stores like short descriptions, full descriptions, and keyword bank, to boost impressions, rankings, and store visitors. Improving and increasing the readability of the description and utilizing the full character limit of the description and inserting the tracked keywords while maintaining their density.
Creatives provide a visual representation of your app UI and key features in the app store. They play a vital role in converting traffic to downloads. Thus, optimizing creative assets like app icon, screenshots, preview video, and featured graphics helps in boosting conversions. Showcasing the right feature is thus very important as it gives a better understanding of your app.
Successful competitor analysis should start with identifying your right competitors. Understanding your peers is essential to take the right decision at the right time. It is necessary at every stage of the app store optimization process to evaluate your competitors’ app performance and compare it to your own performance. This will help you to outwit your competitors and be the best in your game.
Create hypotheses and make data-backed decisions using a/b testing. It’s a process in which you test various app store assets by creating various variants and splitting the audience to understand which variant brought more traffic and conversion.
Are you looking to take your app in the global market? If yes, then we can easily say that localization is the key. Localization helps in app store ranking immensely. Why? Simple, people usually search in their native languages. If your store listing does not have the local keywords then you’ll surely lose a lot of potential users, since your app won't appear for their search. Not only this but localization helps create an emotional connection and people usually tend to download an app that presents their native language.
This includes auditing the app to get feedback about the user's experience with the app. This gives feedback reports on the app’s user interface, fonts, content, and other essential touch points in the user journey. We’ll be sharing our findings and recommendations to help improve your app’s user experience.
Ever wondered why your users perform certain actions? What makes them stay longer or what frustrates them? Find the “Why” behind every action with our user journey videos. Record session videos to track user actions to understand their journey.
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