Identify the keywords your app is ranking for and compare them to competitors' keywords. Track the identified keywords and analyze their ranking and performance in App Store and Play Store
Applying the tracked keywords in the title, description, and other assets to boost impressions, rankings, and store visitors. Improving and increasing the readability of the description Utilizing the full character limit of the description and inserting the tracked keywords while maintaining their density
Boosting conversions by optimizing the creative assets like app icon, screenshots and featured graphics. Showcasing the right feature in the right sequence in screenshots is important to acquire users.
Running store listing experiments with app icons, screenshots, featured graphics, and descriptions to increase impressions and conversions. Creating hypotheses and making data-backed decisions. A/B tests are the right way to change the store listing assets. They help us ensure whether the changes that we want to make will be fruitful or not.
Reporting at every step of the process is important, giving a clear picture of the changes being made, the impact and result of the changes, and the activities that are performed.
Do you want to take your app or game to the global market? If yes, localization is the key. Localization is necessary to make the app relevant to a variety of cultures and languages and provides an opportunity to grow your business. Localization works to make the app adaptive to the target geographies.
Understanding your peers is necessary to take the right action at the right time. Successful competitor analysis should start with identifying your right competitors. It is necessary at every stage of the app store optimization process to evaluate your competitors’ app/game performance and compare it to your own performance. This will help you to outsmart your competitors and be the best in your game
This includes auditing the app to get feedback about the user's experience with the app. This gives feedback on the app’s UI, fonts, content, and other essential touch points in the user journey. We’ll be sharing our findings and recommendations to help improve your app’s user experience.
Ever wondered why your users perform certain actions? What makes them stay longer or what frustrates them? Find the “Why” behind every action with our user journey videos. Record session videos to track user actions to understand their journey.